Writing Listing Descriptions That Convert

We analyzed 10,000 listing descriptions from properties that sold within 30 days at or above asking price. Here's what we learned about what makes listing descriptions convert.

The Anatomy of a High-Converting Description

The Hook (First Sentence)

Your opening sentence has one job: stop the scroll. The best-performing listings start with:

What to avoid: Starting with basic facts like "This 3 bedroom, 2 bathroom home..." Save the specs for later.

The Story (Body)

The middle section should paint a picture of life in the home:

Example: Instead of "Large backyard," try "Spend summer evenings on the expansive patio while kids play in the fully-fenced backyard."

The Details (Features)

Now it's time for the specifics:

The Close (Call to Action)

End with urgency and next steps:

Key Findings from Our Analysis

Optimal Length

Descriptions between 150-250 words performed best. Shorter descriptions felt incomplete; longer ones lost attention.

Most Impactful Features to Highlight

Words That Boost Engagement

Words That Hurt Performance

The Curb Approach

Our AI was trained on these high-performing patterns. When you use Curb, your descriptions automatically incorporate:

Ready to see the difference? Generate your next listing description with Curb and watch your inquiry rate climb.