10 Words That Sell Homes Faster

The words you choose in your listing description can make the difference between a property that lingers on the market and one that generates immediate interest. After analyzing thousands of successful listings, we've identified the 10 most powerful words that consistently drive buyer engagement.

1. Stunning

This word immediately captures attention and sets expectations high. Use it for truly exceptional features: "stunning mountain views" or "stunning chef's kitchen."

2. Move-in Ready

Buyers want to know they won't face immediate renovation projects. This phrase provides instant peace of mind and suggests a well-maintained property.

3. Rare

Scarcity creates urgency. When something is rare—whether it's a corner unit, oversized lot, or historic detail—buyers feel compelled to act quickly.

4. Private

In an increasingly connected world, privacy has become a luxury. Highlight private backyards, secluded locations, or quiet neighborhoods.

5. Updated

Buyers want modern amenities without renovation headaches. "Updated kitchen," "updated bathrooms," and "recently updated" all signal that the hard work has been done.

6. Spacious

Everyone wants more space. Use this word to highlight room sizes, storage areas, and outdoor living spaces that exceed expectations.

7. Natural Light

Bright, sun-filled spaces are universally appealing. Mention "walls of windows," "skylights," or "southern exposure" to paint a picture of an inviting home.

8. Entertainer's

This word helps buyers envision hosting gatherings. "Entertainer's kitchen," "entertainer's backyard," or "perfect for entertaining" creates aspirational imagery.

9. Walkable

Location matters, and walkability has become increasingly important to buyers. Highlight proximity to shops, restaurants, parks, and transit.

10. Opportunity

This word signals potential without making promises. "Rare opportunity," "investment opportunity," or "opportunity to customize" all spark buyer imagination.

How to Use These Words Effectively

The key is authenticity. Don't describe a cramped galley kitchen as "spacious." Instead, find the genuinely compelling features of your listing and match them with the right power words.

Pro tip: Curb AI automatically incorporates these high-impact words based on the features you provide, ensuring every listing description is optimized for maximum engagement.

Ready to see these words in action? Try generating a listing description with Curb and watch how our AI weaves compelling language throughout your copy.